Donohue says, "It's in 2K's DNA to be innovative." He also explains that NBA owners "realize the future and that this will continue to MT 2K22 PS4 grow." And so I think there could have been more risk in not taking it instead of taking the initiative."
Fears that esports may have been a fringe concept, activating hardcore gamers, however having a limited commercial appeal, if thathave been proved not to be true. Forbes revealed in 2017 that the global revenue from esports would increase to $1.1bn in 2019.
"Even over the last three years, our three seasons, my conversations differ from what they were prior to when the league was created because it's an increase in commonplace, and it's not such a strange thing;" Donohue emphasizes. Kirk Lacob, Warriors Assistant General Manager, recently told me that esports were "absolutely getting more mature".
Donohue talks about the advantages of a league managed by the NBA office when it comes to bringing in partners. "The advantage of being the NBA 2K brand is that we have great relationships with a lot of these partners, and this allows us to aid them in their efforts to guide them through eSports and help them understand how to tap into eSports as a means to boost their brand."
The NBA 2K League offers companies another benefit: the game is easy to grasp. Donohue points out that e-sports can sometimes be difficult for Buy 2K MT Xbox consumers. "You don't have for a license to play our games. If you're familiar with basketball then you'll know what it is."